New Venture Preparation

New Venture Preparation  monarch-caterpillar Are you considering starting a business?  Have a great idea but not sure where to start? Check out this list of pre-business workshops designed to help you figure out what you know, what you don’t know and what you need to learn how to do to successfully build your new business.

The workshops run from 8am – 8:45am on Tuesday and Wednesday so you can chose the day that works for you . Tickets are $20 for Chamber members and $30 for non members. Tickets can be purchased at the Chamber or online at http://www.comoxvalleychamber.com/events . The workshops take place at the Chamber of Commerce at 2040 Cliffe Avenue in Courtenay.

CV_Chamber_Logo_Black_SQUARE_SIMPLE-FACEBOOKThe Chamber of Commerce is taking an active role in developing an entrepreneurial culture by offering these workshops. There is a world wide trend of returning to an older style of entrepreneurism with a few new twists. This became so evident in Silicon Valley with dot.com start ups that a few select Universities across North America started pulling together materials to teach business students how to be entrepreneurs which was very different from the typical MBA program.

This series of entrepreneurial workshops is based upon the book “Business Model BMC bookGeneration” by Alexander Osterwalder and Yves Pigneur which gives us the “The Business Model Canvas” a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your unique business model. http://www.businessmodelgeneration.com/canvas/bmc   The BMC is broken down into 9 building blocks. We will discuss a different building block each week so you can pick and chose which one suits your needs best.

Karae White, the instructor, has assisted people with career transitions for 20 years.  In her work with the Canadian Youth Business Foundation’s project Prince’s Operation Entrepreneur (core funding from His Royal Highness Prince Charles) Karae travelled across the country helping military members to transition to starting a business. Using the Business Model Canvas as the foundation, Karae gathered business building information from schools that have chosen to specialize in entrepreneurial programs like Dalhousie University, University of Regina, and Royal Roads as well as Stanford and online Uda City in California to create this series of workshops.

The workshops run from 8am – 8:45am on Tuesday and Wednesday so you can chose the day that works for you . Tickets are $20 for Chamber members and $30 for non members. Tickets can be purchased at the Chamber or online at http://www.comoxvalleychamber.com/events The workshops take place at the Chamber of Commerce at 2040 Cliffe Avenue in Courtenay.

Workshop Dates and  Descriptions

Workshop Dates
September 22nd or 23rd – Decision Making
September 29th or 30th Identifying a Business Opportunity
October 6th or 7th – Business Model Canvas overview
October 13th or 14th  Decision Making
October 20th or 21st  – Value Proposition
October 27th or 28th – Key Partners, Activities, and Resources
November 3rd or 4th – Customer Relationships, Segments, and Channels
November 10th or 11th – Cost Structure and Revenue Streams
November 17th or 18th – Elevator Pitch
November 24th or 25th – Introduction to Marketing

The workshops run from 8am – 8:45am on Tuesday and Wednesday so you can chose the day that works for you . Tickets are $20 for Chamber members and $30 for non members. Tickets can be purchased at the Chamber or online at http://www.comoxvalleychamber.com/events The workshops take place at the Chamber of Commerce at 2040 Cliffe Avenue in Courtenay.

Workshop Descriptions

September 22nd or 23rd – Decision Making based on Chip and Dan Heath’s bestseller “Decisive – How to Make Better Choices in Life and Work”. When collecting information to prove you will have a viable business it is important to know how we tend to cloud our judgement. Come learn about the 4 villains of decision making and how to avoid them so you can make objective business decisions. And yes we are offering it twice because we don’t want anyone to miss this valuable information!

September 29th or 30th – Identifying a Business Opportunity Explore your business idea using a variety of techniques ranging from the Idea Napkin to a S.W.O.T. analysis. Learn how to assess the viability of your ideas without making a financial investment.

October 6th or 7th – Business Model Canvas Overview – The BMC is from the Business Model Generation book and helps you to map out the basics aspects for a business to operate.  It is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. http://www.businessmodelgeneration.com/canvas/bmc because every business is unique and faces unique obstacles. Bring your business idea and you will have time to fill out the BMC which will help you to determine what you need to learn to get your business idea off the ground. This workshop will be a general overview to introduce the concept. The next set of workshops will dive deeper into the components of the Business Model Canvas.

October 13th or 14th  Decision Making This hour will be based on Chip and Dan Heath’s bestseller “Decisive – How to Make Better Choices in Life and Work”. When collecting information to prove you will have a viable business it is important to know how we tend to cloud our judgement. Come learn about the 4 villains of decision making and how to avoid them so you can make objective business decisions. And yes we are offering it twice because we don’t want anyone to miss this valuable information!

October 20th or 21st  – Value Proposition So what value are you offering your customers? How do you propose to make their lives better for having used your product or service? Once you can clearly determine the competitive value of your product or service then you are on the way to building a solid business. This workshop explores the idea of solving customer problems and satisfying customer needs so you can frame your proposition.

October 27th or 28th – Key Partners, Activities, and Resources – Determining the supplies you need and which vendors they will come from, determining staffing needs, determining a virtual or bricks and mortar location, determining what software you will use are a few of the things we will cover in this hands on workshop.

November 3rd or 4th – Customer Relationships, Segments, and Channels – Identifying your target audience (who they are, where they live, how old, what they prefer, etc) is essential information to determine who your product/service is best intended for. The clearer picture of your target audience, the easier it is to develop effective advertising and send it out though the communication channels that work for your customers.

November 10th or 11th – Cost Structure and Revenue Streams – So what will you charge for your product or service?  What will it cost you to get it to your customers’ hands? How will your customers pay for your service or product? How many revenue streams can you generate from your idea? Once you have identified your value proposition, the key partners you need to deliver, and have a clear picture of your target market and how to find them then it is much easier to determine how much and how often they will be willing to pay for your product or service.

November 17th or 18th – Elevator Pitch – Once you know who your key partners are and who your customers are then you need to develop a convincing message based on your value proposition.  Come practice what you are going to say and benefit from the feedback of the group.

November 24th or 25th – Introduction to Marketing – Once you have determined your target audience this workshop will help you identify which channels you will use to get the information about your product and service to your intended audience.

The workshops run from 8am – 8:45am on Tuesday and Wednesday so you can chose the day that works for you . Tickets are $20 for Chamber members and $30 for non members. Tickets can be purchased at the Chamber or online at http://www.comoxvalleychamber.com/events The workshops take place at the Chamber of Commerce at 2040 Cliffe Avenue in Courtenay.